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Don’t give them the chance to change the channel and never look back. If you don’t want to miss out on the engagement or the conversions you're hoping to gain from your video marketing, you’ll need to be intentional about video engagement and hooking your audience in this narrow window of time.
There are a number of ways you can hook your audience with those DIY videos, but before you hit record, I'm going to give you four quick tips that you can use today.
If I started my video content with Hi, my name's Farran Tabrizi, owner of Tabrizi Productions and creator of 30 Minutes to Better Quality Video, ” I’ve just spent five seconds on info you probably already knew when you clicked on that DIY video. So don't waste time with the small-talk and niceties, and just get straight to the point.
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Ready for the second thing you should know about how to create an online video that nails engagement? Understand the power of a good question.
For example, because I want to reach people who are looking for ways to up their video marketing game, I might start with, Do you ever wonder why your videos don't convert into newsletter signups on your website? That might be why you're here watching this video today. The reason this works is because when we hear a question, we can’t help but want to know the answer. You’ve just stoked your viewer’s curiosity.
Starting your video with a line like the one above will also confirm to the viewers of your DIY video that they're in the right place from the very beginning. That’s going to improve the chances that they stick around for the rest of the content.
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Third, find and address a pain point your viewer deals with in order to evoke some sort of emotion. You can do this with your video content creation by painting the picture of an obstacle that your audience can relate to and then offering them some sort of solution.
For instance, to reach my specific audience I could start a video with, Do you spend too much time planning and creating a DIY video only to put it out to the masses... and receive one comment from your mom?” If that's happened to my viewers before (and it’s certainly happened to me!) it makes them want to stick around and find out how I’m going to help them solve this.
Rather than burying the lead by spending time on fluff, start strong. People want to be entertained or educated as they're scrolling through Instagram or watching videos on their other media accounts--and this is a great way to do it!
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If I’m trying to convince someone they need to take their video content marketing more seriously, for instance, I might start with the fact that in 2020, Instagram users spent an average of 30 minutes per day on the platform--four more minutes than they did in 2019. This manages to peak my viewers’ interest while also showing them I’m a knowledgeable resource. And that’s going to keep them listening!
Alright... now it’s go time. Start putting these techniques to the test and watch as you start gaining more engaged viewers. You’ve got this!
If you like what you’ve heard and you want to learn more about how to create video for Instagram, Facebook, TikTok, or Youtube, then don't leave without signing up for more quickie video tips, course content and exclusive video coaching offers that will give you the confidence to do it on camera.If you’re new to and aren’t sure where to start, we’re here to help! We’ve rounded up a list of the first five videos you should make—complete with templates—for businesses just getting started.
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These five videos serve as a nice introduction to all the ways you can use video to market your business. Ready to dive in? Let’s go!
A video about your business is a must-have. It lets potential customers get to know more about you. Plus, it gives you the opportunity to showcase what makes you different from other businesses in your space.
An About Us video can be used in lots of different places. You can post it on your homepage or website’s About page, on YouTube, on your Facebook business page, and on any of your other social media profiles.
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And it’s not difficult to create! Check out our About Us video template below. You can easily update it with photos of your own business, plus text that tells your unique story.
Bonus: Is your business on Instagram? We’ve got an iOS app with Instagram Story templates that you can use too! Download the : Social Video Editor iOS app. Then check out the Social Blog and Behind The Scenes templates for creating an Instagram Story or IGTV video about your business.
Next, see what a video ad can do for your business! Create a simple promo video and pay to get it in front of a targeted audience on Facebook and Instagram. Consider the audience you want to target and then build a video that speaks to them directly.
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Get started easily with our Bite-sized Product Intro template on web. If you’re using our iOS app, check out the Product Launch template.
To learn more about how to set up your ad, check out our blog post on how to reach new customers with targeted ads on Facebook and Instagram .
Make a video that explains a concept or talks about a popular topic in your industry. This can help position you as an expert, which will help boost your credibility.
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Explain a difficult concept in a way that’s relatable and easy for your audience to understand. Our Real Estate Explainer template serves as a starting point that can be updated to explain a concept related to your own business.
Share your video on social media and on YouTube so that you show up when potential customers are searching for answers to questions related to your business. For more, check out our full blog post on explainer video ideas and tips .
Your potential customers will be more likely to take the plunge and do business with you if they see other happy customers you’ve worked with. A testimonial video is a great way to put your great reviews front and center.
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Create a simple testimonial video to post it on your website or product page, social channels, and YouTube. If you’re sharing to YouTube, be sure to use your business name, product name, and the word “review” in the title and description so people will find it when they search for your business.
Our Product Testimonial template is quick and easy to customize. Simply add a couple product photos and update the text with some of your best reviews.
Last but not least, make a fun video to share with your followers on social media and encourage engagement. Rather than trying to sell something, as you did in your promo video, this video should be educational, informative, or inspirational.
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Once you get up to speed with your video marketing, you’ll want to post organic videos regularly to your social channels, if you're interested in building an engaged audience. Start by checking out our Fashion Lookbook How-To template below.
When you’re done, check out a list of even more fun social video ideas on our blog. And if you’re looking to build an engaged audience on Instagram, check out our Instagram Story ideas for boosting engagement.
Once you’ve created your first five videos, keep going! The best results will come as you continue to create videos and hone your skills.
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If you’re stumped for ideas, we’ve got a ton of inspiration on our blog . Plus, we’ve got a whole community of creators just like you in our closed Facebook group, the Social Video Marketing Community . Join us for ideas, inspiration, and feedback on your videos. Happy video making!This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Editor’s note: A new version of this post is now available because video is only growing as a critical tactic for content marketers.
Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.
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Videos are among the most versatile tactics content marketers can leverage. Once you create a good video, it can be cooked up, loaded up, cut up, and served up in a wide variety of ways. They can:
Of course, video may not always be the ideal format for your content. For example, as CMI’s Vice President of Content Michele Linn points out, there are times when your audience might prefer to read a brief article rather than watch a video since it’s faster and does not require as much of their attention.
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